“The number one reason people say they don’t want to change banks is that it’s too complicated,” Hoag says. “That’s where I come in; I do it for them!” Every transition, whether a personal or business account, has a checklist. “We want it to be easy, seamless,” she continues. “It needs to be done slowly, in stages, and totally error-free. Think about it: your first experience with a new bank has to be pleasant.”

Mary finds that’s particularly true with busy business clients whose operations include payroll, accounting, tax payments, and many other time-sensitive obligations. “We feel honored to have these businesses and their trust,” she says quietly. But First National Bank of Michigan was “the right choice” for a growing list of area businesses, Hoag adds. “I feel we have everything they need.” That conviction drives Mary Hoag’s enthusiasm for acquiring new clients and the exceptional customer service that the entire organization strives to deliver.

“I ask myself,” she says reasonably, “‘Why wouldn’t someone bank here?’ I totally believe in the products and the services we can deliver.”